Comparing Online Textbook Support and Resources: How do four major publishers measure up?

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E-book and e-textbook sales, as well as sales of conventional higher-education textbooks, are on the rise due to increased college enrollment. Evaluating the online resources and learning technologies associated with prospective college texts has become an imperative, but sometimes daunting task.

Most textbook publishers have stepped up to the plate by providing a number of digital services, e-texts, and online resources to help the users of their conventional text books.  These are tools for both the educators who teach from and the students who learn from those texts.

Many publisher products target educators short of time for preparation by generating pre-made or customized lesson plans and syllabi, as well as tailoring curriculum and even online texts to instructor’s specifications. Opportunities for hybrid or blended courses abound. Text-specific assessments and interactive learning technology for students are also available for many texts. Several companies are even engineering complete online classes which can be accessed directly by students, employed by instructors or adopted by institutions.

Below is a comparison of the learning technology resources available from the science text publishers Pearson, Wiley, Cengage and McGraw-Hill, followed by a brief summary and highlight of each company’s unique offerings. Continue reading